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Le Printemps du Cinéma 2013 (HD)
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Cusitrin
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ELECTROSHOCK – ESMA 2011
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G-STAR The Art of RAW
Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton.
We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects.
The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star’s creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex.
Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD’s and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.
Cut from the 60″ film, a 15″ teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30″ in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!
Production Company
Glassworks Amsterdam
Director
Rudiger Kaltenhauser
3d Artist
Markus Lauterbach
Tim Borgmann
Markus Geerts
Nick Smalley
Tim Bolland
Dan Hope
Chris Wood
Flame artists
Kyle Obley
Lise Prudh’omme
Flame Assist
Bob Roijen
Grading
Scott Harris
Executive Producer
Jane Bakx
Client
G-Star RAW
Concept
G-Star RAW creative team
Music
Skrillex
MTV "Group Hug"
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More Beer
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Hot Spots
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A Gallery Post
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A Standard Post
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Manhattan
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RIO
No wonder the beautiful city of Rio De Janeiro was chosen to host the 2014 FIFA World Cup and the 2016 Summer Olympics. Rio de Janeiro, or simply Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper. Part of the city has been designated as a World Heritage Site, named “Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea”, identified by UNESCO in the category Cultural Landscape.
Rio de Janeiro is one of the most visited cities in the southern hemisphere and is known for its natural settings, carnival celebrations, samba, Bossa Nova, balneario beaches such as Barra da Tijuca, Copacabana, Ipanema, and Leblon. Some of the most famous landmarks in addition to the beaches include the giant statue of Christ the Redeemer (“Cristo Redentor”) atop Corcovado mountain, named one of the New Seven Wonders of the World; Sugarloaf mountain (Pão de Açúcar) with its cable car; the Sambódromo, a permanent grandstand-lined parade avenue which is used during Carnival; and Maracanã Stadium, one of the world’s largest football stadiums.
Bunny
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Big Buck Bunny
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To Whom It May Concern Tour
To Whom It May Concern – October 1972
| Los Angeles, CA | USA | L.A. Coliseum |
| KROQ radio’s concert festival. The bill included also Sly Stone, Stevie Wonder, Mott the Hoople, the Eagles… |
